Now, we’re going to use Pinterest as a research tool to find images to use in your moodboard. How to set up a Pinterest account and new Pinterest board This will take you through all the steps that need to happen behind the scenes for your mood board! If you need a helping hand with getting to know your brand values - you can download my free brand discovery workbook right here and you can read this blog post to help you use the answers from the workbook to create your own simple brand roadmap. For example, I might search "brand design" or "Squarespace web designer" and so on. They recently released a new feature that allows you to simply search keywords and see posts that match your enquiry. Another great tool to make use of during this part of the process is Instagram. These keywords are a great tool to use to guide your search for inspirational photos for your mood board on Pinterest. Once you’ve written down these answers, see if you can come up with your brand keywords - these are basically a list of around 3-5 words that encapsulates the vibe, mood and tone of your brand. How do you want your visitors to feel when they interact with your brand? (whether that’s visiting your social media profile or browsing your website) - list 3-5 words for this. If your brand was a colour, what colour would it be and why? If your brand was a person, what personality traits would they have? What clothes would they wear? (an easy Pinterest search can answer this question!) If you could describe your brand in 3 words what would they be? Why do you do the work that you do and why do you love it? While neither of those things are wrong, we need to work alongside them by adding a good old dose of some strategy and research! You can do this by asking yourself questions like: A strategic mood board is going to be based off more than just pretty pictures and a feeling you have. You need to get clear on your vision and values for your brand. From the colours you use to any stock images you use, you can even reuse parts of your mood board to make the content creation process easy! It’s a really helpful tool that you can always look at to check all of your graphics, visuals and imagery for your brand feels aligned. Once you’ve created it, you can refer back to it time after time whenever you're creating something new and need to make sure you're on the right track. What is a moodboard and why is it important?Ī brand moodboard can set the tone and serve as your own personal visual guide for your brand - or as I like to call it - your visual compass! It can take the vibe in your head and translate it into something you can actually see (and even touch!) to put you in the right mood and embody an experience that will make your ideal clients and potential customers feel right at home when they interact with your brand. In this blog post, I’m going to explain what a moodboard is and why it's important, then I'll walk you through how to use Pinterest, Canva and a tool called Coolors to create your very own brand moodboard and colour palette, whoop! You can even download my free Canva moodboard templates right here to use as a base or just to give you some inspiration! One of the very first steps for my brand and Squarespace website design clients is to create a mood board using Pinterest! Not only is this part of the process a really great way to source inspiration and get a feel for the kind of style and aesthetic you’re drawn to for your brand, but it’s also really fun too! There's no limit to your creativity when creating a mood board - you can include colours, patterns, interior design, some pieces from your dream wardrobe, fabrics, and even logos and brand elements from others.
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